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    How to have an aesthetic Instagram profile

    Who I am
    Aina Prat
    @ainaprat

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    Preliminary information

    Before explaining to you how to have an aesthetic Instagram profile, I must provide you with some preliminary useful information in this regard.

    First, you need to know that with the term esthetic it indicates a visual style that is characterized by a reference to the past, through the use of effects and filters inspired by the 80s. The latter then evolved over time, merging into other styles, including theart hoe and vintage.



    Therefore, in the face of these premises, it must be specified that there is no single solution to create an Instagram profile that reflects the aesthetic style, as this visual art can be reshaped to adapt to one's personal tastes.

    In any case, as I will explain to you in the next chapters, it is possible to use different apps to edit the photos or videos to be published on Instagram and thus make them consistent with "your" aesthetic style, thus obtaining a harmonious and pleasant profile to consult.

    How to create an aesthetic Instagram profile

    As stated, to create a profile Instagram aesthetic it is necessary to implement a design strategy, which consists first of all in identifying the graphic style and colors to be used.

    Once this is done, you need to create themed content with the chosen style and design your own Feed, as well as other sections of the Instagram profile, maintaining a homogeneity from a visual point of view. Read on to learn more.

    Draw inspiration from the profiles of others

    The first thing you need to do for create an Instagram aesthetic profile is to choose the graphic style you want to use on your profile.


    As mentioned, in fact, the aesthetic style is, generically speaking, a style that has a strong reference to the 80s and to everything that is considered retro; however, this is not necessarily the exact style you should use for your Instagram profile, as there are other very popular aesthetic styles, such asart hoe and vintage.


    In this regard, I suggest you start by looking at the profiles of other users - even on social networks other than Instagram, for example Pinterest and Tumblr - to search for images made in the main aesthetic styles, in order to get an idea of the most popular content of this type.

    To search on Instagram, click on the icon magnifying glass located at the bottom, if you are using the smartphone app, while if you are acting as a PC, refer to testo field located at the top.

    Now, in both cases, type hashtags like #aesthetic, #aesthetic, #arthoe #arthoeaestetich #arthoefashion or #vintage. These are some examples of the search terms you can use to find the right inspiration.

    You can also use the same hashtags on Pinterest, Tumblr, and other platforms that involve sharing photos and videos. By doing so, you will surely find inspiration for your next content.

    Identify the colors of your profile

    Another piece of advice I want to give you, to help you create an Instagram aesthetic profile, is the one related to the identification of the color palette on which to base your content.

    The style esthetic, in fact, it is usually composed of a series of colors ranging from shades of light blue / blue to those of magenta / purple. Also often used are colors that are inspired by the sunset, such as shades ranging from yellow al red.


    Therefore, to create a stylistic coherence, it is important to choose one or more color palettes to use as the predominant colors within your content published on Instagram.

    To help you do this, you can do a Google image search by typing terms like “vaporwave aesthetic color palette”, or you can use websites like Color-Hex: an online service that provides information about color codes, in hexadecimal format (Hex) or in that RGB.


    To search for one or more aesthetic palettes on the website in question, connect to the Color Palettes section and, in the search engine located at the top, type terms such as esthetic o vaporwave. Then, among the search results that are shown to you, click on the color palette of your choice, to see all the colors that are part of it and their codes HEX e RGB.

    There are also apps for smartphones / tablets that perform similar functions, such as Color Palette for Android or Pantone Studio for iOS / iPadOS.

    Edit photos and videos

    After choosing the style and colors to use for your photos and videos, the time has come to modify the content in question, through the use of special apps.

    If you want to apply vintage effects to yours photo, to make sure that they reflect the aesthetic style as much as possible, I suggest you use specific apps such as Huji Cam (Android/iOS/iPadOS), Vintage Cam per Android or 1967 for iOS / iPadOS, which have several predefined filters that allow you to "age" the photos.


    For the modification of the video using predefined retro-style presets, on the other hand, I suggest you use editing apps like Rarevision VHS Camcorder Lite (Android / iOS / iPadOS) or VHS Camrecorder (Android and iOS / iPadOS), which apply a VHS-style “image noise” effect to imported movies.

    Other more general apps you can employ are the video editor InShot for Android and iOS / iPadOS (a popular video editing tool) and photo editor Google Snapseed (Android / iOS / iPadOS). You can use them to apply filters vintage o Retro to your content or to "manually" change parameters such as brightness, contrast, colore, ink, saturation, Hsl or effect film grain.


    For more video tips, I also suggest reading my guide on how to make Aesthetic videos, which, in reality, presents tips that can also be applied to photo editing.

    Organize the Instagram profile

    After creating aesthetic-style Instagram content, it's time to publish it on the famous social network owned by Facebook.

    You can choose to publish your photos and / or videos as normal using the Instagram, or implement a more careful publication strategy, by organizing the design of yours Feed.

    In the latter case, some app to organize Instagram, which are used to manage your profile through the publication of content ordered in a certain way and / or programmed.

    Among these, I point out Preview: Planner for Android and iOS/iPadOS, Plan + for Android and iOS / iPadOS e Planoly for Android and iOS / iPadOS that offer the possibility of organizing the publication of content on your Instagram profile in advance, through the creation of a publication plan.

    Therefore, use these apps by connecting your Instagram account and uploading a series of photos or videos that you would like to publish, in order to evaluate, overall, the best position in the Feed for each of these.

    For more information regarding the use of these apps I suggest you read my guide on apps to organize Instagram.

    Take care of all aspects of the Instagram profile

    To have a 100% aesthetic Instagram profile you need to take care of, in addition to Feed, also all the other sections of the photographic social network that can be customized: the name biography,profile picture and possibly also the covers of the stories in evidence, in addition to font.

    Therefore, to edit everything related to your profile, use the button Edit the profile in the Instagram app for smartphones, so you can customize sections such as name, username, profile picture e biography.

    As for the texts and, therefore, to change fonts on Instagram, use apps or online tools, such as Fonts for Instagram for Android, iOS and iPadOS the website LingoJam which more specifically has a text generation section called Waporwave Text Generator.

    To change the cover images of featured storiesinstead, hold your finger on them and press on the voice Edit the featured story. Then tap on the wording Edit the cover and, after choosing the image to use from the gallery of your device, click on the button end, to confirm the changes. Easy, right?

    How to have an aesthetic Instagram profile

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